Marketing Your Future

    Marketing Your Future


Marketing at Woodbury

Bachelor of Business Administration Marketing (BBA)

The Bachelor of Business Administration in Marketing (BBA) program at Woodbury University teaches you how to market products and services. Woodbury University is a newly accredited member of AACSB International – the Association to Advance Collegiate Schools of Business. This means Woodbury’s business programs rank in the top five percent of global business institutions. Our professional marketing faculty combine theory and practice with real-world experience to give students the background they need to compete in an ever-changing marketing environment.

The mission of the Department of Marketing is to provide the highest level of marketing education that rests on a strong liberal arts foundation. The interdisciplinary nature of our majors cultivates successful students who have a strong and enduring sense of personal and social responsibility and are trained to critically think across disciplinary boundaries. We prepare students to be competent communicators who understand the complexities of our global and technological environment.

Marketing majors most commonly work in: advertising, promotion, sales, buying, retailing, marketing management, product development, wholesaling, public relations and marketing research. Marketers are in high demand in multiple industries such as health, medicine, entertainment, insurance, public utilities, and science and technology. Woodbury marketing graduates start their own companies, work with brand leaders, and non-profits.

Commencement 2015

Here’s your chance to view our 2015 Commencement Video-congratulations Class of 2015!

Are you ready to begin your marketing career?

Students emerge from Woodbury’s Marketing program with the knowledge, tools, and networking skills necessary to build a successful career. Woodbury’s internship model combines theory with practice by offering hands-on experience working with large companies, small businesses and non-profits. Through these internships Woodbury students gain valuable workplace experience that build marketable skills prior to graduation.

If you are interested in applying to WU, click the Apply button on this page. Questions? Click Live Chat or the Info button. Prefer to speak to someone? Just give us a call. Enter your contact information to get on our email list. 

Department Chair-Marketing:

Danielle Ramirez
Phone: 818-252-5288
Email: Danielle.Ramirez@ woodbury.edu

Assistant Dean, Chair & Director; BBA Program Coordinator, Management:

Joan F. Marques, Ph.D., Ed.D.
Phone: 818.394.3391
Email: Joan.marques@woodbury.edu

Marketing Admissions Counselor:

Ovsanna Adjikian
Phone: 818-252-5209
Email: ovsanna.adjikian@woodbury.edu


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Marketing FACULTY

Woodbury University takes pride in its accomplished faculty and intimate, family-like atmosphere. In addition to teaching, our faculty continue to work as professionals in their fields, passing along the latest technology, trends, and strategies in the current market to WU students. We foster close mentoring relationships between faculty and student. Through this individual attention, we are able to know you as a person, and best help you find your path to success.

Marketing Program Schedule and Curriculum

The marketing major at Woodbury University is a four year program based on core courses in marketing management, consumer behavior and marketing research. A required marketing internship of 120 hours enables students to gain experience in a work experience before graduation.

Core Courses MRKT 301 - Principles of Marketing
This course is designed to introduce students to the fundamentals of marketing. Through this course, the foundations of marketing will be explored, the users of marketing will be identified, the role of marketing in the organization will be examined, marketing objectives, tools and resources will be assessed, and components of strong marketing strategy will be evaluated. Lecture. Prerequisite: MGMT 100, Introduction to Business or FM100, Introduction to Fashion Business plus 40 hours credit
MR 310 - Consumer Behavior
The nature and dynamics of consumer markets and their significance to the marketing executive. The concepts and constructs employed to identify and measure market segments and analysis of behavioral patterns of these segments as a basis for marketing strategy. Lecture. Prerequisites: MRKT 301, Principles of Marketing and MATH 226, Business Statistics
MRKT 455 - Market Research and Analysis
Research as an aid to decision-making. Planning the research approach, developing and testing questionnaires, sampling, and processing and interpreting data. Making appropriate recommendations for marketing action. Computer assignments and laboratory fee required. Lecture. Prerequisites: MRKT 301, Principles of Marketing; MRKT 310, Consumer Behavior; MATH 226, Business Statistics
MRKT 490 - Internship
A practical, on-the-job experience in mid- or upper-level marketing environment. Work experience (120 hours) is complemented by academic requirements including weekly reports and a research paper/project. Prerequisite: Senior standing and MR 310
Some Electives MRKT 312 - Public Relations
This course examines the theories and techniques involved in creating and implementing programs intended to influence public opinion and behavior. Students will also study the analysis of case histories and examinations of success and failure factors. Lecture. Prerequisite: MRKT 301, Principles of Marketing.
MRKT 321 - Advertising and Promotion Management
Examines the functions, institutions, terminology, theories, and techniques of advertising, sales promotion, personal selling, and publicity as strategic tools of marketing. Case histories of promotional strategy are reviewed and examined. Lecture. Prerequisite: MRKT 301, Principles of Marketing.
MRKT 325 - Retailing Marketing Management
The functions and institutions of retailing within the framework of managerial decision-making. Topics include location, buying, merchandise management, pricing, and promotion. Lecture. Prerequisite: MRKT 301, Principles of Marketing.
MRKT 341 - Marketing on the Internet
This course examines marketing on the Internet from both the consumers’ and the marketers’ perspectives. Issues covered include privacy and security of personal information, business to business marketing, how the principles of marketing relate to users of the Internet. The emphasis is on understanding the impact that the Internet and technology has had on business and marketing in general and electronic businesses in particular. Class activities include lecture, discussion, and online exploration of Internet sites. Lecture. Prerequisites: MR 301, Principles of Marketing.
MRKT 342 - Media Marketing
This is a survey of the marketing process and its role in media. The concepts of marketing strategy, advertising management, sales promotion, public relations, marketing research, consumer behavior and brand management are applied to topics including: theme parks and destinations, home video, television, film, and media. Lecture. Prerequisite: MRKT 301, Principles of Marketing.
MRKT 360 - International Marketing
The strategic implications of international marketing. Identifies and analyzes the underlying factors of international market environments and the forces which cause people in different cultural contexts to accept or reject new products. Attention is given to demand, product, policies, market channels, pricing, and the development and control of marketing programs. Prerequisite: MRKT 301 Principles of Marketing
MRKT 420 - Industrial Marketing
This course views the nature of the industrial market, organizational buying behavior, analysis of customer procurement strategy, sales force management and key-account selling strategy. This course deals with a variety of problem areas including marketing in mature markets and high technology products. Lecture. Prerequisites: MRKT 301, Principles of Marketing and MRKT 310, Consumer Behavior
MRKT 430 - Service and Non-Business Marketing
An overview of the unique problems and strategies involved in marketing services and non-businesses in order to develop useful marketing frameworks to help students address these issues. This course is designed for students who plan to be managers in non-business and service industries and providers of professional services (including consulting.) Lecture. Prerequisites: MRKT 301, Principles of Marketing and MRKT 310, Consumer Behavior
MRKT 441 - Sales Management
This course explores the operational decisions associated with organizing, training and managing the sales force; sales forecasting; sales analysis and allocation of sales effort; and pricing policies. Lecture. Prerequisite: MRKT 301, Principles of Marketing.
MRKT 451 - Strategic Marketing
Integrates marketing policy and strategy by working in teams to conceive, research, develop and present a marketing plan for a project or service. This course will be conducted in cooperation with an organization under the supervision of the course instructor. Lecture. Prerequisites: Senior standing; MRKT 310,Consumer Behavior.
MRKT 370, 470 - Topics in Marketing
Topics focus on current issues in marketing. Lecture. Prerequisites: MRKT 301, Principles of Marketing and Junior standing.

Students on Woodbury

  • My experience at Woodbury University was phenomenal. The classroom setting environment allows you to work on multiple projects, that enhance your skill set as a marketing specialist. The faculty and staff are attentive, encouraging and seek for each student to grow and strengthen their experiences within their field. The marketing department is outstanding because it has created a curriculum that allows you to create and collaborate on numerous marketing projects, which prepare you for your future endeavors.

    Jowita Chomentowska

  • I have been exposed to a wide array of culture throughout the Woodbury community that will benefit my future endeavors of becoming a marketing specialist for an international firm. Here at WU we are a tightly knit community, with a strong network of support. The faculty and staff encourage creativity, innovation and collaboration across all disciplines.

    Oscar Barcena

  • I transferred from Santa Monica College to Woodbury in the fall of 2012. My major specialized in how the industry that I want to enter works. Professor Virginia Green, Professor Nathan Garrett, and Professor Peter Zaharkiv, gave me the freedom to experiment, and to express myself in their assigned projects.

    Dmitry Pomirchy

  • My confidence has soared since attending Woodbury University. I have given unique presentations, led projects, worked directly with clients, corporate leaders, professors, deans, presidents, and many different students in order to complete tasks and learn from mistakes. Through all of these experiences, I have become someone who is not afraid of failure and a strong risk taker.

    Jacob Brody