Bachelor of Business Administration Fashion Marketing (BBA)
The Bachelor of Business Administration in Fashion Marketing (BBA) program prepares students for a career in the dynamic fashion industry and its related fields. Woodbury University is a newly accredited member of AACSB International – the Association to Advance Collegiate Schools of Business. This means Woodbury’s business programs rank in the top five percent of global business institutions. Our professional faculty teaches students the fundamentals of fashion marketing, buying, promotion, and trend analysis for the creative industries.
The Department of Fashion Marketing’s mission is to provide an exemplary marketing education with a strong liberal
arts foundation. The interdisciplinary nature of our majors creates well-rounded students with a deep commitment to social responsibility. We prepare students to be competent communicators who understand the complexities of our global environment.
Our program is built upon these four pillars:
Transdisciplinarity: Thinking and acting holistically by bridging multiple perspectives and practices.
Design Thinking: Creating impactful solutions by linking needs and functions to limits and possibilities.
Entrepreneurship: Pursuing visionary opportunities to realize innovative knowledge, practice or product.
Civic Engagement: Strengthening communities by actively applying critical knowledge, skills and values.
Graduates of the Fashion Marketing program go on to hold marketing positions in all areas of the fashion industry including fashion forecasting, creative directing, buying, styling for the media, social media managing, digital marketing, luxury marketing, advertising, promotion, public relations and special events. Internship programs, laboratory experiences and field experiences (i.e. New York, China, Europe) give students the exposure and experience necessary to have successful careers in the fashion industry.
What does a Fashion Marketer do?
Fashion Marketers are storytellers who convey a message about the products they represent. Fashion marketers tell their product story through many channels including digital platforms (eCommerce sites, blogs, new media etc.), television, magazines, and retail outlets. Fashion Marketing is also about the process of managing the flow of materials from the creation of merchandise to its presentation to customers. Successful fashion marketing depends on creating appropriate product designs that match consumer needs.