Fashion Marketing Intern/Alumni Success Stories
Lancôme•Fox Television•Mercedes-Benz•Nordstrom•Juicy Couture•Museum of Television and Radio•CBS Studios•Lucky Brand Federated Group•Bebe•Bloomingdales Studio Services•Guess•Tiffany•California Apparel News•Disney Studios•Design Options•ABC Network•Western Costume•Neiman Marcus•Seventeen Magazine•Forever 21•Worth Global Style Network•The Gap•Pure PR•Betsey Johnson•French Connection•WWD•Fashion Channel•Wool Bureau•Warner Bros.•Armani Studio Services•BCBG•Fairchild Publishing•SnapFashun Inc.•Earl Jean-London•Ann Taylor•Marks & Spencer-London•Ogilvy & Mather•W Magazine•California Mart•New Breed Girl•Anthropologie•Sony Pictures•TopShop•Tom Ford•Valentino
Are you ready to begin your marketing career?
Students emerge from Woodbury’s Fashion Marketing program with the knowledge, tools, and networking skills necessary to build a successful career. Woodbury’s internship model combines theory with practice by offering hands-on experience working with top creative firms. Through these internships Woodbury students gain valuable workplace experience that build marketable skills prior to graduation.
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Assistant Dean, Chair & Director; BBA Program Coordinator, Management:
Joan F. Marques, Ph.D., Ed.D.
School of Business Admissions Counselor:
Fashion Marketing FACULTY
Woodbury University takes pride in its accomplished faculty and intimate, family-like atmosphere. In addition to teaching, our faculty continue to work as professionals in their fields, passing along the latest technology, trends, and strategies in the current market to WU students. We foster close mentoring relationships between faculty and student. Through this individual attention, we are able to know you as a person, and best help you find your path to success.
Fashion Marketing Program Schedule and Curriculum
Fashion marketing is a four year degree program in which students explore theories of marketing, consumer behavior, brand marketing, digital strategy and International business. Drawing upon case study analysis and industry collaborative research, students learn to apply fashion marketing principles to solve problems and develop plans of action. Every student must complete a fashion marketing internship prior to graduation.
- Core Courses FMRK 100 - Fashion FundamentalsThe course introduces the student to all sectors of the fashion industry. This multi-faceted industry markets not only clothing but a myriad of accessories as well. It operates at three different levels: the development and production of raw materials; the design, manufacture and wholesale distribution of goods; and the retailing of the finished product. The student will learn all phases of the marketing process and how these are repeated at each level of the industry. Emphasis is placed on the interrelationships that exist throughout the industry. Lecture. Prerequisite: none.
- FMRK 235 - Trend AnalysisThis course introduces the basic theories of fashion including perspectives on the nature of fashion and the fashion process, fashion life cycles, fashion leadership, and fashion adoption cycles. In addition, the course includes an overview of the means by which fashion trends are analyzed and predicted. Topics include the influence of the media on fashion, trend reporting and prediction services. Lecture. Prerequisite: FMRK 100 Fashion Fundamentals.
- FMRK 360 - Fashion Culture and SocietyThe impact of fashion/appearance on human behavior and the role of fashion as a form of communication are studied. Theories of psychology, social psychology, sociology and anthropology are incorporated to assist in the understanding of how individuals express themselves through their appearance. The course examines the interrelationship between postmodern culture and fashion/beauty beginning with an analysis of the primal, underlying motivations for adorning the body. Topics include non-verbal communication aspects of appearance, cultural appearance, the inherent sexism, lookism, ageism, and ethnocentricity of fashion; and the impact of sociological/religious/political/economic systems on dress and adornment. Lecture. Prerequisites: FMRK 235 Trend Analysis, WRIT 112 Academic Writing II, PSYC 200 Introduction to Psychology.
- FMRK 420 - Fashion RetailingAn in-depth overview of the fashion merchandising function and store operations management. Topics include planning, buying, and control of fashion goods; organizational structures; retail acquisition and expansion; developing a retail business plan; and utilizing entrepreneurial skills in retail settings. Lecture. Prerequisites FMRK 245 Trend Analysis, MATH 220 Business Math; MRKT 301 Principles of Marketing.
- FMRK375 - Field Experience (New York, Los Angeles, Europe, China)An in-depth study of the fashion arena that includes a minimum six-day field experience. Topics include fashion designers, schools of fashion, manufacturers, major retailers, visual merchandising, accessories, as well as major museums, cultural activities, theater, and the financial business district.
- FMRK 490 - Fashion Marketing InternshipStudents obtain practical on-the-job training in a fashion marketing environment. Work experience is complemented by an academic requirement and periodic meetings with the fashion marketing department chair.
- Some Electives FMRK 246 – Retail Fashion BuyingProvides an overview of the fashion merchandising function with special emphasis on planning, buying, promotion, selling and control of fashion goods.
- FMRK 330 - Store Planning & Merchandise PresentationProvides an overview of the fashion merchandising function with special emphasis on planning, buying, promotion, selling and control of fashion goods. Basic merchandise mathematics are incorporated. Lecture.
- FMRK 340 - Fashion PromotionAn analysis of fashion advertising, promotion, publicity, special events, and visual merchandising. The student will gain a better understanding of how promotion is used to attract the customer in the retail environment. Topics include: fashion show production, event development, advertising in a digital world and visual techniques.
- FMRK 350 - Fashion Styling for the MediaThe course explores the field of styling and will focus on cultivating the skills needed to succeed in this profession. The student will develop an understanding of wardrobing, research techniques, and how to build a portfolio.
- FMRK 365 - Fashion JournalismThe course examines the history of the fashion media and its impact of the fashion industry. The course will explore the interrelationship between fashion journalist, public relations specialists, photographers, and designers. Topics include effective interviewing, writing and editing articles, photo shoot organization and management, and the newest form of fashion journalism the internet and blogs. Lecture.
- FMRK 370 - Fashion LawFashion professionals inevitably face legal issues at each stage of the life of a garment. As a result, fashion law is quickly emerging as not only a legal specialty but a practical necessity for anyone in the fashion industry. As the development of each garment requires the collaboration of many professionals, this course will discuss the written agreements essential to the successful management of any fashion business. This course will further explore the scope of state, federal, and international laws and how they affect the ever-changing landscape of the fashion industry, including how fashion executives can protect their intellectual property.
- FMRK 3701 – The Business of Marketing Fashion OnlineThis course will explore the impact social media and online communications has made within the fashion industry. Topics will include marketing luxury brands online, storytelling in a digital age, social media strategies, collaborations and influence programs, careers in the digital age and marketing fashion through digital platforms
- FMRK 410 - Fashion Production & WholesalingThe course will examine the dynamic changes in the fashion apparesupply chain. The student will gain an understanding of the apparel supply chain including, manufacturing, product development and the distribution channel of product.
STUDENTS ON WOODBURY
The faculty at WU is so unique compared to most universities. They don’t just teach you to reach your goals and do the things you love, they create a fire inside each individual to go after their passion regardless of how difficult it may seem. The fire they light inside each student is what inspires WU students to think critically, solve problems creatively, and be better individuals overall.
Woodbury opened my eyes to an industry I never knew existed! I always wanted to be in fashion but assumed I would have to be a designer...after completing the Fashion Journalism course my heart was set on writing and creating content for Digital Media. @Stilettobeatss on IG
Thanks to Professor Kristen Schiele, I was able to break into the fashion industry, gain indispensable business knowledge, and build a network that will continue to open new doors of opportunity for me. Professor Schiele was always diligent about sending her students emails of open internship opportunities. That is how I started as an intern for a new start up, socially conscious, fashion company in November of 2012. Fast forward almost 2 years later, I am now working as The Giving Keys E-commerce and Social Media Manager.
During my time at Woodbury University, I was able to attend and volunteer at various fashion events, such as LA Fashion Week’s Concept and Vogue’s Fashion’s Night Out LA, which permitted me to partake in learning ventures of the industry with a more hands-on approach. Additionally, Professor Wendy provided countless opportunities to meet and hear from well-respected, influential, and creative minds of the fashion industry. This is something irreplaceable and valuable that I have already taken with me during my professional and personal life.
This program at Woodbury has helped me tremendously in preparing for entering the fashion world by the wide range of classes they offer that covers the whole spectrum of fashion marketing from garment design to styling to marketing, great teaching from Professor Bendoni, field-trips, projects and knowing certain terminology. This major experience has helped me and I know my fellow classmates at being successful in the future in our career paths in fashion.